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	<title>Eyecreate &#187; marketing</title>
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	<link>http://www.eyecreate.com</link>
	<description>Editorial Illustrations by Isabelle Cardinal</description>
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		<title>Dip</title>
		<link>http://www.eyecreate.com/2010/04/dip/</link>
		<comments>http://www.eyecreate.com/2010/04/dip/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 17:24:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Illustration Friday]]></category>
		<category><![CDATA[Inspirational]]></category>
		<category><![CDATA[Published illustrations]]></category>
		<category><![CDATA[digital collage]]></category>
		<category><![CDATA[dip]]></category>
		<category><![CDATA[dive]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[half empty]]></category>
		<category><![CDATA[half full]]></category>
		<category><![CDATA[IF]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Poder magazine]]></category>

		<guid isPermaLink="false">http://www.eyecreate.com/?p=289</guid>
		<description><![CDATA[This week IF topic is &#8220;dip&#8221;, and it fit so well an illustration I did for Poder magazine that I had to put it here. It was a great marketing story on what makes a consumer buy a certain product or choose another. To dip or not to dip&#8230; is the glass half empty or half full&#8230; that [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_293" class="wp-caption alignnone" style="width: 514px"><a href="http://www.eyecreate.com/wp-content/uploads/2010/04/Poder-Marketing-Half.jpg"><img class="size-full wp-image-293  " title="Poder - Half full or half empty?" src="http://www.eyecreate.com/wp-content/uploads/2010/04/Poder-Marketing-Half.jpg" alt="Poder Marketing Half Dip" width="504" height="490" /></a><p class="wp-caption-text">Half empty or half full?</p></div>
<p>This week <a href="http://illustrationfriday.com" target="_blank">IF</a> topic is &#8220;dip&#8221;, and it fit so well an illustration I did for <a href="http://www.podermagazine.com/" target="_blank">Poder magazine</a> that I had to put it here. It was a great marketing story on what makes a consumer buy a certain product or choose another. To dip or not to dip&#8230; is the glass half empty or half full&#8230; that is the question. And it is all a matter of perception.</p>
<p>&#8212;&#8212;</p>
<p>Le sujet de cette semaine pour <a href="http://illustrationfriday.com" target="_blank">&#8220;IF&#8221;</a> est &#8220;DIP&#8221;: immersion. C&#8217;est une illustration qui a été publié dans le magazine<a href="http://www.podermagazine.com/" target="_blank"> Poder</a>. Le sujet était le marketing, et qu&#8217;est ce qui fait qu&#8217;un acheteur va choisir un produit plutôt qu&#8217;un autre. Est-ce que le verre est à moitié plein ou à moitié vide? Bonne question &#8230;.tout dépend de la perception. <img src='http://www.eyecreate.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Dip" class='wp-smiley' title="Dip" /> </p>
<div style="padding-left:3px;"><g:plusone size="medium" annotation="inline" href="http://www.eyecreate.com/2010/04/dip/"></g:plusone></div>]]></content:encoded>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Spam&#8230; why? pourquoi?</title>
		<link>http://www.eyecreate.com/2009/09/spam-why-pourquoi/</link>
		<comments>http://www.eyecreate.com/2009/09/spam-why-pourquoi/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:13:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Published illustrations]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[HOW magazine]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://www.eyecreate.com/?p=116</guid>
		<description><![CDATA[Is it me, or am I the only one who doesn't get it? Do people actually make money spamming? I hope not. Do people click on all those annoying spam that gets in our emails, and even here, in the comments we get (!) There is also the famous letters from Mlle Sarah or Mr James Edouard, who claimed they choose ME (but do not seem to know...]]></description>
			<content:encoded><![CDATA[<p>Some years back I did this illustration on killing spam (here, let me paste it).</p>
<div id="attachment_117" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-117 " title="Spam killing" src="http://www.eyecreate.com/wp-content/uploads/2009/09/spam_killing-300x281.jpg" alt="spam killing 300x281 Spam... why? pourquoi?" width="300" height="281" /><p class="wp-caption-text">Spam killing</p></div>
<p>Is it me, or am I the only one who doesn&#8217;t get it? Do people actually make money spamming? I hope not. Do people click on all those annoying spam that gets in our emails, and even here, in the comments we get (!) There is also the famous letters from Mlle Sarah or Mr James Edouard, who claimed they choose ME (but do not seem to know my name) so they can get that 20 millions and (of course) give me one, if I help them, of course. Do people actually believe all these charlatans? Don&#8217;t know but I know I am soooo tired of them. Please get a life, spam-people!! Because I do have one and noooooo time reading your spam! <img src='http://www.eyecreate.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Spam... why? pourquoi?" class='wp-smiley' title="Spam... why? pourquoi?" /> </p>
<p>&#8212;&#8212;-</p>
<p>Voici une illustration éditoriale que j&#8217;ai fait (ca fait un pti bout) sur les pourriels, hé oui, le fameux spam. J&#8217;ai vraiment de la misère à comprendre comment ils peuvent faire de l&#8217;argent en équeurant le monde de la sorte. Je peux juste pas croire que quelqu&#8217;un, quelque part, click la dessus!&#8230; Ils ont même commencer à envoyer du spam dans les commentaires ici même, sur les blogs&#8230; par chance qu&#8217;il existe des filtres, car ce blog serait innonder d&#8217;annonces de Casinos! Et puis il y a les fameuses lettres de Mlle Sarah et de Mr. James Edouard, qui, même si ils ne savent pas mon nom, voudrait bien (dans un grand élan de générosité) me donner un petit million (si je veux bien les aider) (!). Je ne peux pas croire que ca fonctionne, cette magouille&#8230; enfin bref, si eux n&#8217;ont que ca à faire, envoyer des trillions de spams, j&#8217;aimerais leur dire que moi, j&#8217;ai une vie, et pas le temps pour eux! <img src='http://www.eyecreate.com/wp-includes/images/smilies/icon_smile.gif' alt="icon smile Spam... why? pourquoi?" class='wp-smiley' title="Spam... why? pourquoi?" /> </p>
<div style="padding-left:3px;"><g:plusone size="medium" annotation="inline" href="http://www.eyecreate.com/2009/09/spam-why-pourquoi/"></g:plusone></div>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cover for Marketing magazine / Couverture pour le Marketing magazine</title>
		<link>http://www.eyecreate.com/2009/06/cover-for-marketing-magazine-couverture-pour-le-marketing-magazine/</link>
		<comments>http://www.eyecreate.com/2009/06/cover-for-marketing-magazine-couverture-pour-le-marketing-magazine/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:35:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Published illustrations]]></category>
		<category><![CDATA[cover]]></category>
		<category><![CDATA[digital collage]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.eyecreate.com/?p=92</guid>
		<description><![CDATA[I illustrated the cover of this month Marketing magazine!  They are featuring  Mosaic, an amazing company doing what is call &#8220;Experiential Marketing&#8221;. You can read the article online here.  Also did a collage/illustration spread on the same &#8220;Circus&#8221; theme that turned out really great. These guys sure know how to to produce great events! Will paste [...]]]></description>
			<content:encoded><![CDATA[<p>I illustrated the cover of this month Marketing magazine!  They are featuring  <a href="http://www.mosaic.com" target="_blank">Mosaic</a>, an amazing <img class="size-full wp-image-93 alignright" title="cover, Spotlight on Mosaic, for Marketing Magazine" src="http://www.eyecreate.com/wp-content/uploads/2009/06/cover.jpg" alt="cover Cover for Marketing magazine / Couverture pour le Marketing magazine" width="208" height="295" />company doing what is call &#8220;Experiential Marketing&#8221;. You can read the article online <a href="http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090614_140713_7640" target="_blank">here</a>.  Also did a collage/illustration spread on the same &#8220;Circus&#8221; theme that turned out really great. These guys sure know how to to produce great events! Will paste a low resolution of the spread here later, when I have time&#8230; yes, it seems that I will start to get busy again&#8230; so will have to put a hold on my personnal projects. But that is fine with me!! Let&#8217;s be zen&#8230; it is nice to have a balance between the two.</p>
<p>J&#8217;ai illustré la couverture du mois de Juin pour le magazine Marketing!  Ils parlent de <a href="http://www.mosaic.com">Mosaic</a>, une compagnie assez incroyable qui est en fait une Expérience Marketing. J&#8217;ai aussi fait pour eux une double page, que je collerai ici sous peu&#8230; quand j&#8217;aurai du temps. Je ne peux pas me plaindre car les contrats reprennent et je devrai lâcher un peu mes projets personnels&#8230; mais je reste zen et je me dis que ca prend une balance des deux, de toute facon!</p>
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